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4 Tips for Choosing the Right Packaging for Your Product

4 Tips for Choosing the Right Packaging for Your Product

Choosing the right packaging for your product is just as important as your product design. For packaging that’s consumer-friendly and cost effective, check out our tips below on selecting the best packaging for your product.


1. Know Your Budget

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Prior to the selection process, it helps to consider your budget. How much are you willing to spend on packaging your product? This will in turn determine the kind of options available to you in terms of material and quality of the packaging. Food-grade cardboard, for example, is a budget-friendly option that offers reasonable crush protection and versatility for design purposes.


2. Think About Your Product

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Consider also the product that you are looking to package. Is it fragile, or vulnerable to crushing? If so, consider packaging your product using sturdier material, like corrugated board. Packaging food items can be tricky; ensure that the right packaging is used to keep your food fresh and prevent contamination.


3. Consider Product Storage and Handling

Image by Dylan Ashe via Wikimedia Commons


How your product is being stored and handled is another crucial point to note when packaging your product. Is it going to be transported via airfreight? Will it be stored in a freezer for a long period of time? Ensuring that your product packaging is durable enough to withstand different temperatures and altitudes will be beneficial to your company in reducing the cost of damaged goods.


4. Refer to Your Brand Image

Image by Xingenious via Wikimedia Commons


The packaging should be able to reflect your product and brand image, as well as communicate your company ethos. For example, if your brand prides itself on being environmentally conscious,recyclable packaging will be a good option.